B.S. in Marketing
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The Bachelor of Science in Marketing provides fundamental knowledge and skills for the development, promotion, distribution, and sale of products and services. The program focuses on the management and use of research, planning, analysis, consumer communication, business relations, and decision-making techniques including current issues and trends such as digital/social media and integrated marketing.
Students learn the effective use of theory, technique, and practical application of product strategy, pricing, distribution, promotion, and marketing research, creativity, and critical thinking as utilized by global marketing managers and directors.
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How Online Education Works for You
You can customize your online degree in marketing by adding a specialization. Similar to a degree concentration, each specialization consists of five upper-division courses (15 credit hours) in a more specific area of interest. A specialization is not required to complete a bachelor’s degree, but it is an ideal way to tailor your educational experience to your professional goals and personal interests.
CSU Global’s accredited online Bachelor’s degree in Marketing is designed to provide you with a practical knowledge of the marketing field. The program consists of 10 three-credit core courses as part of a full 120-credit bachelor’s degree. Maximize your transfer credits and take advantage of our alternative credit options to finish faster and for less!
ORG300 Applying Leadership Principles
MKG310* Introduction to Marketing
MKG330 Consumer Behavior
MKG340 Product and Brand Management
MKG350 Promotion and Public Relations
MKG400 International and Multi-Cultural Marketing
MKG420 Digital Marketing
MKG440 Strategic Marketing
MKG470 Market Research
MKG480 Capstone – Marketing
MKG495* Marketing Practicum
* MKG495 is an optional course that provides students with practical marketing experience. Each student will work under the direct supervision of a master's-level professional at the organization that serves as practicum site. The purpose of the practicum is for students to apply and integrate what they have learned during their core courses in the Bachelor of Science in Marketing. Students will be required to participate in discussions and assignments for the course while assuming an active role in the workplace, working with professionals involved in projects in a variety of capacities. These professionals may be, for example, upper-level managers, project team members, sponsors, stakeholders, project managers, and/or others engaged in projects to demonstrate program-related knowledge and skills.