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B.S. in Marketing

Take Your Career To The Next Level

Online Bachelor of Science in Marketing


The Bachelor of Science in Marketing provides fundamental knowledge and skills for the development, promotion, distribution, and sale of products and services. The program focuses on the management and use of research, planning, analysis, consumer communication, business relations, and decision-making techniques including current issues and trends such as digital/social media and integrated marketing.

Students learn the effective use of theory, technique, and practical application of product strategy, pricing, distribution, promotion, and marketing research, creativity, and critical thinking as utilized by global marketing managers and directors.

Learning Outcomes

  • Apply current theory to understand buyer behavior, define target markets, identify and evaluate market segments, and demonstrate knowledge of the marketing mix (product, place, price, and promotion) and all functional marketing areas.
  • Explain the impact of competition, market forces and other external factors on the success and failure of specific marketing programs.
  • Use market research tools and procedures to estimate market potential, conduct exploratory and descriptive research, forecast demand, and communicate research findings effectively.
  • Demonstrate a working knowledge of the technological, web-based, and global developments that are changing the scope of the marketing discipline.
  • Apply current digital technologies or web-based solutions into marketing planning.
  • Demonstrate analytical and critical-thinking skills with direct application to business/marketing environments.
  • Determine appropriate practices and strategies for ethical marketing decision-making and behavior.

Affordable

  • Our rates haven’t risen once in 7 years.
  • We charge the same for in-state and out-of-state students.
  • Tuition rates won’t change as long as you’re a student.
  • No student fees, no hidden fees.

See Tuition Information

At CSU-Global, we know it’s pretty hard to climb up the career ladder when you’re weighed down with student debt. That’s why we haven’t raised our rates in seven years. We’re committed to staying affordable and putting education before tuition.

100% Online

  • Complete your degree on your own schedule.
  • Work from anywhere.
  • Access student support and any resource online.

How Online Education Works for You

The life of a modern learner is a juggling act. When you’re juggling a full-time job and a family, we know it can be easy to drop the ball on your education. But with our flexible, 100% online system, we’ve set you up for success. Complete your schoolwork on your work breaks, after the kids go to bed, whenever -- earn your degree from anywhere, on your own schedule.

Respected

  • We’re regionally accredited by the Higher Learning Commission.
  • Our business programs are ACBSP-accredited.
  • 84% of our faculty hold a terminal or doctoral degree.
  • 95% of our alumni would refer a friend or family member

Accreditation Information

CSU-Global is not just any online university. We’re regionally accredited by the Higher Learning Commission, and our business programs are ACBSP-accredited. With a world-class faculty and programs designed to bring students career success, it’s no wonder that 95% of our alumni would refer a friend or family member to us.

Specializations


You can customize your online degree in marketing by adding a specialization. Similar to a degree concentration, each specialization consists of five upper-division courses (15 credit hours) in a more specific area of interest. A specialization is not required to complete a bachelor’s degree, but it is an ideal way to tailor your educational experience to your professional goals and personal interests.

Computer Programming
Criminal Forensics
Criminal Justice Management
Criminology
Data Management and Analysis
Emergency Management
Finance
Foundations of Accounting
Healthcare Management
Human Resources and Organizational Development
Information Technology Management
Information Technology Operations
Operations Management and Supervision
Organizational Leadership
Project Management
Public and Non-Profit Management
Small Business and Entrepreneurship
Strategic Communications

Marketing Courses


CSU-Global’s accredited online bachelor’s degree in marketing is designed to provide you with a practical knowledge of the marketing field. The program consists of 10 three-credit core courses as part of a full 120-credit bachelor’s degree. Maximize your transfer credits and take advantage of our alternative credit options to finish faster and for less!

ORG300: Applying Leadership Principles
MKG310: Introduction to Marketing
MKG330: Consumer Behavior
MKG350: Promotion and Public Relations
MKG360: Personal Selling and Sales Management
MKG400: International and Multi-Cultural Marketing
MKG410: Retail Marketing/Management
MKG440: Strategic Marketing
MKG470: Market Research
MKG480: Capstone – Marketing
MKG495: Marketing Practicum
"The time to complete my degree has gone very fast and this has been well worth my time and money. My brain is awoken, and I did not know it was asleep!"
- Jennifer Sabel
Marketing Student