B.S. in Marketing

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Online Bachelor of Science in Marketing

The Bachelor of Science in Marketing provides fundamental knowledge and skills for the development, promotion, distribution, and sale of products and services. The program focuses on the management and use of research, planning, analysis, consumer communication, business relations, and decision-making techniques including current issues and trends such as digital/social media and integrated marketing.

Students learn the effective use of theory, technique, and practical application of product strategy, pricing, distribution, promotion, and marketing research, creativity, and critical thinking as utilized by global marketing managers and directors.

Learning Outcomes

  • Apply current theory to understand buyer behavior, define target markets, identify and evaluate market segments, and demonstrate knowledge of the marketing mix (product, place, price, and promotion) and all functional marketing areas.
  • Explain the impact of competition, market forces and other external factors on the success and failure of specific marketing programs.
  • Use market research tools and procedures to estimate market potential, conduct exploratory and descriptive research, forecast demand, and communicate research findings effectively.
  • Demonstrate a working knowledge of the technological, web-based, and global developments that are changing the scope of the marketing discipline.
  • Apply current digital technologies or web-based solutions into marketing planning.
  • Demonstrate analytical and critical-thinking skills with direct application to business/marketing environments.
  • Determine appropriate practices and strategies for ethical marketing decision-making and behavior.

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Affordable

  • Our rates haven’t risen once since 2011.
  • We charge the same for in-state and out-of-state students.
  • Tuition rates won’t change as long as you’re a student.
  • No student fees, no hidden fees.

See Tuition Information

At CSU Global, we know it’s pretty hard to climb up the career ladder when you’re weighed down with student debt. That’s why we haven’t raised our rates since 2011. We’re committed to staying affordable and putting education before tuition.
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100% Online

  • Complete your degree on your own schedule.
  • Work from anywhere.
  • Access student support and any resource online.

How Online Education Works for You

The life of a modern learner is a juggling act. When you’re juggling a full-time job and a family, we know it can be easy to drop the ball on your education. But with our flexible, 100% online system, we’ve set you up for success. Complete your schoolwork on your work breaks, after the kids go to bed, whenever -- earn your degree from anywhere, on your own schedule.
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Respected

  • We’re regionally accredited by the Higher Learning Commission.
  • Our business programs are ACBSP-accredited. (Excludes MBA)
  • 84% of our faculty hold a terminal or doctoral degree.
  • 95% of our alumni would refer a friend or family member.

Accreditation Information

CSU Global is not just any online university. We’re regionally accredited by the Higher Learning Commission, and our business programs are ACBSP-accredited. With a world-class faculty and programs designed to bring students career success, it’s no wonder that 95% of our alumni would refer a friend or family member to us.

Specializations

You can customize your online degree in marketing by adding a specialization. Similar to a degree concentration, each specialization consists of five upper-division courses (15 credit hours) in a more specific area of interest. A specialization is not required to complete a bachelor’s degree, but it is an ideal way to tailor your educational experience to your professional goals and personal interests.

Applied Social Sciences
Artificial Intelligence (AI) and Robotics
Business Administration
Communication
Computer Programming
Construction Management
Criminal Forensics
Criminal Justice Management
Criminology
Cyber Security
Data Management and Analysis
Digital Marketing
Emergency Management
Foundations of Accounting
Fundraising
Healthcare Communication
Healthcare Management
Human Resources and Organizational Development
Information Technology Management
Information Technology Operations
Intelligence and Homeland Security
International Business
Marketing
Operations Management and Supervision
Organizational Leadership
Project Management
Public and Non-Profit Management
Public Relations
Virtualization and Cloud Computing
Web Application Development

Marketing Courses

CSU Global’s accredited online Bachelor’s degree in Marketing is designed to provide you with a practical knowledge of the marketing field. The program consists of 10 three-credit core courses as part of a full 120-credit bachelor’s degree. Maximize your transfer credits and take advantage of our alternative credit options to finish faster and for less!

ORG300 Applying Leadership Principles

MKG310* Introduction to Marketing

MKG330 Consumer Behavior

MKG340 Product and Brand Management

MKG350 Promotion and Public Relations

MKG400 International and Multi-Cultural Marketing

MKG420 Digital Marketing

MKG440 Strategic Marketing

MKG470 Market Research

MKG480 Capstone – Marketing

MKG495* Marketing Practicum

* MKG495 is an optional course that provides students with practical marketing experience. Each student will work under the direct supervision of a master's-level professional at the organization that serves as practicum site. The purpose of the practicum is for students to apply and integrate what they have learned during their core courses in the Bachelor of Science in Marketing. Students will be required to participate in discussions and assignments for the course while assuming an active role in the workplace, working with professionals involved in projects in a variety of capacities. These professionals may be, for example, upper-level managers, project team members, sponsors, stakeholders, project managers, and/or others engaged in projects to demonstrate program-related knowledge and skills.

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"The time to complete my degree has gone very fast and this has been well worth my time and money. My brain is awoken, and I did not know it was asleep!"
- Jennifer Sabel
Marketing Student