Online Bachelor of Science in Marketing
The Bachelor of Science in Marketing provides fundamental knowledge and skills for the development, promotion, distribution, and sale of products and services. The program focuses on the management and use of research, planning, analysis, consumer communication, business relations, and decision-making techniques including current issues and trends such as digital/social media and integrated marketing.
Students learn the effective use of theory, technique, and practical application of product strategy, pricing, distribution, promotion, and marketing research, creativity, and critical thinking as utilized by global marketing managers and directors.
Learning Outcomes
- Apply current theory to understand buyer behavior, define target markets, identify and evaluate market segments, and demonstrate knowledge of the marketing mix (product, place, price, and promotion) and all functional marketing areas.
- Explain the impact of competition, market forces and other external factors on the success and failure of specific marketing programs.
- Use market research tools and procedures to estimate market potential, conduct exploratory and descriptive research, forecast demand, and communicate research findings effectively.
- Demonstrate a working knowledge of the technological, web-based, and global developments that are changing the scope of the marketing discipline.
- Apply current digital technologies or web-based solutions into marketing planning.
- Demonstrate analytical and critical-thinking skills with direct application to business/marketing environments.
- Determine appropriate practices and strategies for ethical marketing decision-making and behavior.
