Graduate Strategic Digital Information in Marketing Certificate
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The Title IV Strategic Digital Information in Marketing Certificate is a 21-credit hour offering that provides students with the foundation and framework for a leadership role in marketing. The focus will be on the development of leadership skills in the marketing discipline and brings them up to date with current digital, internet, mobile, and e-commerce strategies that integrate with traditional marketing practices to remain relevant in today’s rapidly changing markets (domestic and global). This certificate is available to students in all graduate programs.
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The Graduate Certificate in Strategic Digital Information in Marketing consists of seven three-credit courses:
PMKG500: Marketing Management
ORG502: Effective Organizations – Theory & Practice
ECN500: Global Economics
MIS500: Foundations of Data Analytics
MKG510: Strategic Analysis of IMC & Digital Marketing
MKG520: Management of Market Research & Digital Analytics
MKG580: Capstone – Strategic Product & Brand Managemen