Undergraduate Certificate in Marketing

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Undergrad Marketing Certificate Online


CSU-Global’s Undergraduate Certificate in Marketing* prepares you for many areas within marketing including creative services, strategic planning, advertising, research, promotion and public relations.

This transcribable, nationally, and professionally recognized certificate gives you the skills, knowledge, and real-world experience necessary to stand out and move up in your marketing career.
By studying and applying current marketing theory, including defining target markets, understanding buyer behavior, and evaluating market segments, you’ll be able to build and implement highly effective marketing strategies.

* Accounting, Business Management, and Healthcare Administration and Management majors will take MKG420.

 

Affordable

  • Our rates haven’t risen once in 7 years.
  • We charge the same for in-state and out-of-state students.
  • Tuition rates won’t change as long as you’re a student.
  • No student fees, no hidden fees.

See Tuition Information

At CSU-Global, we know it’s pretty hard to climb up the career ladder when you’re weighed down with student debt. That’s why we haven’t raised our rates in seven years. We’re committed to staying affordable and putting education before tuition.

100% Online

  • Complete your degree on your own schedule.
  • Work from anywhere.
  • Access student support and any resource online.

How Online Education Works for You

The life of a modern learner is a juggling act. When you’re juggling a full-time job and a family, we know it can be easy to drop the ball on your education. But with our flexible, 100% online system, we’ve set you up for success. Complete your schoolwork on your work breaks, after the kids go to bed, whenever -- earn your degree from anywhere, on your own schedule.

Respected

  • We’re regionally accredited by the Higher Learning Commission.
  • Our business programs are ACBSP-accredited.
  • 84% of our faculty hold a terminal or doctoral degree.
  • 95% of our alumni would refer a friend or family member

Accreditation Information

CSU-Global is not just any online university. We’re regionally accredited by the Higher Learning Commission, and our business programs are ACBSP-accredited. With a world-class faculty and programs designed to bring students career success, it’s no wonder that 95% of our alumni would refer a friend or family member to us.

Learning Outcomes


  • Apply the principles of branding, customer lifetime value, and customer retention to traditional and digital marketing.
  • Understand how marketing practices support an organization’s domestic and global marketing strategies plus communications mix.
  • Describe how a company uses various traditional and non-traditional marketing tools to reach its target market.
  • Analyze how marketing efforts are evaluated using traditional market research methods as well as search engine optimization, social media metrics, lead generation, and other methods.
  • Assess the challenges associated with privacy, security, and ethics associated with marketing.

Marketing Courses


The Undergraduate Certificate in Marketing consists of six three-credit courses:

MKG310: Introduction to Marketing
MKG330: Consumer Behavior
MKG350: Promotion and Public Relations
MKG420: Digital Marketing
MKG470: Market Research
MKG340: Product and Brand Management

"My student experience at CSU-Global has been great. My academic advisor reaches out to me and is very responsive to my questions. The online format works well with my learning style and is easy to navigate."
- Jennifer Vogel
B.S. in Accounting Student